Melbourne claims its own space in digital world

Technology Portfolio
Melbourne claims its own space in digital world

Minister for Technology Gordon Rich-Phillips today officially launched the new domain name .melbourne, making history as Australia’s first city‑specific domain name.
At a ceremony at Melbourne’s Eureka Sky Deck, Mr Rich-Phillips today said Melbourne now sits alongside London, Rome and Paris as one of the first cities in the world to acquire its very own domain name.
“This is a major coup for Melbourne that gives our great city its very own piece of internet real estate and tells the world that Victoria is a leader in the digital economy,” Mr Rich-Phillips said.
“The name .melbourne takes our city to a new level of digital recognition on a global scale, which will see it become a quintessential part of our great city’s brand.”
From today, people and businesses can apply for a .melbourne domain name and take advantage of the many benefits that it offers.
“The new domain opens up a range of new opportunities for our local businesses to innovate by securing a unique online space fundamentally associated with Melbourne,” Mr Rich-Phillips said.
“I’m pleased to see Melbourne’s business community including the iconic Flower Drum Restaurant, Bank of Melbourne and Melbourne Festival already enthusiastically embracing .melbourne.”
Mr Rich-Phillips said .melbourne offered a unique opportunity for businesses of all sizes and types to leverage the city’s brand in the digital space and utilise the competitive advantage the name offers to drive  business development and growth.
The Coalition Government secured the .melbourne domain in partnership with the City of Melbourne and with the assistance of ARI Registry Services, which will manage domain operations.
The costs to secure the dedicated domain space and the management cost for the application will be fully recouped over the first 10 years of operation.
Media contact: Andrew Drever  0409 580 996
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